Background for Market Survey and Inspections

Market Survey and Inspections

Measure illegal goods penetration rates

Integrity Malaysia provides market surveys, product sampling, and market inspections to identify the presence of counterfeit, damaged, smuggled, or imported products in both online and offline markets.

The market survey service aims to obtain information on the use of a brand name and information on the circulation of a type of product in various layers and types of Malaysian markets, both online and offline.

This activity consists of research and analysis on brand presence (registered or unregistered) and product circulation. It includes testing for suspected counterfeit or smuggled goods and investigating potential violations. Inspections can be conducted both covertly and overtly, by going directly to sales locations, taking product samples, and conducting discussions with relevant parties.

Our investigators conduct monitoring and collect evidence using an appropriate chain of custody for evidentiary purposes. In addition to using confidentially purchased products for further laboratory testing, market inspections are also conducted to identify counterfeit stores, signage violations, or trademark infringement.

Inquiries are conducted through a variety of methods that are customized based on the nature and needs of the case. All product samples collected can be followed up to the testing stage, such as checking and analyzing the authenticity of the products (physical observation and laboratory tests), as well as collecting evidentiary documents aimed at further law enforcement.

These Inquiries are conducted when there are allegations of trademark infringement and involve on-the-ground information searches, market inspections, and desktop searches to document and collect evidence of illegal use of trademarks or brands.

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